Caterer and Hotelkeeper Brand Audit Report
In July 2011, in partnership with globally-recognised independent audit bureau BPA Worldwide, the entire brand reach of Caterer and Hotelkeeper was audited and validated. This included all of our coverage in print, online, email and face-to-face.
With over 350,000 brand touchpoints each month, the result is our new Brand Audit Report, a first for the hospitality market. To explain a little more about the report and what it means for hospitality advertisers, we have prepared a short webcast entitled ‘Measuring a Multimedia brand’.
To summarise the process, here is Glenn Hansen, President and CEO of BPA Worldwide:
Watch the webcast – ‘Measuring a Multimedia brand’ >>
Download the Caterer and Hotelkeeper Brand Audit Report >>
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